APG’s Professional Development Committee has announced the first three webinars of 2023, free to members and the public.
APG is proud to offer a series of live virtual presentations to educate and promote our members' professional growth. All programs are presented on the Zoom platform and are free. Closed captioning will be available. APG members can access recordings of past webinars in the Member Portal.
11 January 2023, 7:00pm EST
Lights! Camera! Marketing My Business with Connections to TV and Social Media
J. Mark Lowe
With a variety of television programming focused on genealogical research, how should today’s professionals target their audience and connect to the community to gain marketing points? Learn about several techniques that have been successful at attracting research clients with commercial, cable, and public television programs. Develop a strategy that connects you to the people who are looking for you.
Event Page: https://www.apgen.org/events/webinar-j-mark-lowe-lights-camera-marketing-my-business-with-connections-to-tv-and-social-media
16 February 2023, 6:00pm EST
Managing a Genealogy Business Downunder
Tune in for this case study on managing a genealogy business over the last 12 years in Australia. The presentation will focus on lessons learned and tips for those starting or thinking of starting their own genealogy business — anywhere on the globe.
Event Page: https://www.apgen.org/events/webinar-shauna-hicks-managing-a-genealogy-business-downunder
14 March 2023, 5:00pm EDT
Learn about the goals of both mentors and mentees using an actual genealogical firm’s mentoring program guidelines. It is said that a mentor acts as an advisor to a less-experienced individual, but this is a limited definition. Even though the ultimate goal is for the mentor is to build a bridge for the genealogical enthusiast to meet professional goals, we must remember the Latin proverb: “docendo discimus,” — “by teaching, we learn."
Event Page: https://www.apgen.org/events/webinar-kathleen-brandt-win-win-mentoring