PMC Webcast

As a result of a trial partnership with FamilySearch, APG is making available three presentations from the 2009 APG Professional Management Conference, which took place on September 2 at the FGS Conference in Little Rock, Arkansas.

Lectures by Heather Henderson, Mary Penner, and Elissa Scalise Powell, are available, free of charge, to APG members and the public as a "trial balloon" to see how well this rich professional educational opportunity is received. In the future, we will explore options for pay-per-view, live streaming video, and other possibilities so that more of our members and prospective members can benefit from the PMC when attending the conference isn't possible.

Bull's Eye! Planning and Delivering a Winning Mark by Heather Henderson

In this hand-on lecture viewers will learn six essential marketing skills to craft attention-getting messages, cost effectively deliver them via print, web, and other outlets, and measure the return. Viewers will learn how to identify the target audience, craft a multimedia message, deliver that message, make the message viral, measure the return on investment and reward the customer.

The Bachelor: Reconstructing a Solitary Life Using Obscure & Far-Flung Records by Mary Penner

Where do you turn when your research subject left no will, never married, and had no children? Discover how turning over every dusty rock along an ancestral trail can produce effective research results for clients. Viewers will learn about obscure and elusive resources and how casting a wide net across the span of his acquaintances and his time in history revealed the bachelor's nineteenth-century story - a life full of adventure, peril, scandal, and a murder or two.

Get Paid for Your Passion: Becoming a Professional Genealogist by Elissa Scalise Powell, CG

Many genealogists, hooked on the thrill of the chase, would like to know more about what it takes to become a professional and get paid for their passion. This lecture explores psychological, educational, and physical requirements for achieving that goal. Since many businesses fail within one to three years, tips are provided to help the attendee evaluate whether this is for him/her and what it takes to be successful. Topics covered include: defining professionalism; adjusting mental attitudes and doing a self-assessment; tips for success; learning progression; continuing education; finding a mentor; specializing; hanging out your shingle.

Find a Researcher

Find a Specialist

PMC Webcast