2013 APG Professional Management Conference

19 & 20 March 2013 ~ Salt Lake City, Utah ~ Radisson Hotel Downtown

Registration

Day(s)	Member Price	Non-Member Price
Tuesday & Wednesday	$150	$175
Tuesday afternoon only	$75	$90
Wednesday only	$125	$150

Conference Hotel

Radisson Hotel
Salt Lake City Downtown
215 West South Temple
Salt Lake City UT 84101
http://www.radisson.com/salt-lake-city-hotel-ut-84101/utsaltlk/home

Reservations: +1 (800) 967-9033 (US/Canada Toll-free)
Phone: +1 (801) 531-7500
Email: rhi_slcu@radisson.com
Ask for the APG rate of $109/night, available March 17-20.

Schedule

Tuesday
1:00 - 1:30	Welcome and Introductions
1:30 - 3:00	Workshop: Overcoming Research Barriers---An Interactive Case Study Thomas W. Jones, Ph.D., CG, CGL, FASG, FUGA, FNGS Participants will provide suggestions for tracing the origin and genealogy of a German-speaking immigrant who settled in St. Louis and Southern Illinois. They then will see where those suggestions lead (and don't lead) and provide suggestions for successive research phases. The activity provides lessons on research planning and execution, research barriers, sources (especially online), assembling evidence, and biographical reconstruction of long-forgotten lives and relationships.
3:30 - 5:00	Variables in Professional Genealogists' Approaches to Research Thomas W. Jones, Ph.D., CG, CGL, FASG, FUGA, FNGS Twenty-seven experienced genealogists, nearly all APG members, attempted independently to solve the same set of challenging genealogical research problems under controlled conditions. This presentation will describe their successful and unsuccessful approaches to the problems, correlate their approaches with their prior experiences, and generalize their results to patterns for efficient and effective research.

Wednesday
8:30 - 9:00	Welcome and Introductions
9:00 - 11:15	Order in the Court: Hands-on with Court Records Judy G. Russell, JD, CG From the smallest of the county courts to the highest court in the land, legal institutions have long created records that are among the most valuable genealogical documents we can find. But are we getting the most out of each record we find? This in-depth hands-on workshop will walk participants through tips and tricks to make sense of and extract every detail from a variety of records created by courts at all levels.
11:30 - 1:15	Lunch and Networking
1:30 - 2:30	Launching an Effective Marketing Campaign Thomas MacEntee Have your past attempts at marketing your genealogy products or services been haphazard, disorganized and ineffective? Learn how to build an effective marketing campaign and measure the results for repeated success!	Client Reports: Dos, Don't, and Maybes Thomas W. Jones, Ph.D., CG, CGL, FASG, FUGA, FNGS Participants will learn the essentials of preparing reports of genealogical research that meet clients' needs and the profession's standards. The session will include report formats, reporting issues, general writing skills, and time-saving tips for report preparation
2:45 - 3:45	Video Marketing: Killer YouTube Strategies Lisa Louise Cooke If you're not on YouTube you are allowing the video revolution to pass you by. It is estimated that YouTube Mobile receives more than 100 million views a day. And YouTube is fast becoming the first place that many people turn to for answers to their questions. Including video content on your website can also drive traffic and improve your site's SEO.	More Than the Begats: Using the Law to Spice up a Research Report Judy G. Russell, JD, CG Sure, the client wants to know that John was the son of Samuel, who was the son of Richard. But more than that, the client wants to know how Richard lived, and what it would have been like growing up in Samuel's time, and the conditions when John was raised. When no record talks about John and Samuel and Richard, learn how the law of the time and place can fill in the gaps and help produce a report that shines.
4:00 - 5:00	The Best Educational Plan for You: The Workshop Elissa Scalise Powell, CG, CGL Professional must keep up their skills to be successful but are faced with the realities of time and budget constraints. Not updating our skills has a detrimental effect on our business. We tend to naturally gravitate to the topics we know and love, not need and stretch us, and waste time and money doing the familiar. This workshop will give attendees time to think about their learning style and help them self-identify where they are on the learning continuum (novice, intermediate, advanced) in order to look for appropriate levels of education. Budget, time availability and type of interaction will be personalized on an education plan chart that each attendee will be encouraged to fill in. They should walk away with a plan ready to execute for the next few years.	Organization for Genealogy Speakers Jean Wilcox Hibben, PhD, MA, CG Genealogical societies and other booking organizations expect and appreciate a well-organized presenter. Learn about beginning to create that impression from before you even talk to the program chair all the way through to the question/answer period following your presentation. Using an effective web presence, a worksheet to keep yourself from double-booking or misunderstanding, and a contract to avoid surprises will show those who book you that you are competent, organized, and worth hiring again. Promoting yourself via various methods will also be discussed briefly. From your mission statement to the thank you note, be the professional that you profess to be.

Reception & Roundtable

Radisson Hotel Downtown
Tuesday, March 19
6:30 - 8:30 p.m.

Topic: "Time Management Tools." Laura Prescott will serve as facilitator.

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