Professional Management Conference

The 2009 APG
Professional Management Conference

The Schedule

	Track 1	Track 2
8:30 – 9:00	Welcome
9:00 – 10:00	Solving Mysteries for Money: The Forensic Genealogist and Private Investigator Mary Ann Boyle, Ph.D., CG	Writing Professionally Thomas W. Jones, Ph.D., CG, CGL, FASG [Two-Hour Workshop]
10:15 – 11:15	The Bachelor: Reconstructing a Solitary Life Using Obscure & Far-Flung Records Mary Penner
11:30-1:15	Lunch and Networking
1:30 – 2:30	Talking to the World Sherry Irvine, CG	Publish! And Supplement Your Income Desmond Walls Allen
2:45 – 3:45	Elements of a Good Client Agreement Richard Camaur, JD, CG	Bull’s Eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson
4:00 – 5:00	The Genealogy Consumer: Who Pays for Professional Research? Natasha Crain, MBA	Get Paid for Your Passion: Becoming a Professional Genealogist Elissa Scalise Powell, CG

Lecture:            Solving Mysteries for Money: the Forensic Genealogist and Private Investigator
Speaker:           Mary Ann Boyle, Ph.D., CG

This lecture will identify target markets for forensic genealogical investigations such as attorneys, bank trust officers, and the general public. Several types of forensic genealogical investigations will be reviewed including searching for beneficiaries, identifying heirs-at-law and tracking real property owners. Specific research techniques used by the forensic genealogist and private investigator will be described. Information on how to structure a forensic genealogy business will be discussed including business plans, marketing, advertising, personnel, equipment, accreditation, and compensation.

Lecture:             The Bachelor: Reconstructing a Solitary Life Using Obscure & Far-Flung Records
Speaker:             Mary Penner

Where do you turn when your research subject left no will, never married, and had no children?  Discover how turning over every dusty rock along an ancestral trail can produce effective research results for clients.  Lecture attendees will learn about obscure and elusive resources and how casting a wide net across the span of his acquaintances and his time in history revealed the bachelor’s nineteenth story – a life full of adventure, peril, scandal, and a murder or two. 

Lecture:             Talking to the World
Speaker:             Sherry Irvine, CG

It can be an end in itself or a means to an end, but there is no doubt that having a reputation for quality presentations that stretches well beyond your home turf is an asset. To attract international business you need an international profile. There is more to building that profile than genealogical knowledge. Drawing from lessons learned in 25 years of lecturing and teaching, this session offers practical advice on how to be heard around the world.

 

Lecture:             Elements of a Good Client Agreement
Speaker:            Richard Camaur, JD, CG

The professional genealogist who undertakes client work enters into a contract to perform services. Contracts include both oral and written agreements. Does an exchange of emails produce contractual obligations? The genealogist is also faced with intellectual property issues in contracting with the client and must make provisions for the use of his/her research in other forums. Learn the preparation of a thorough genealogical services contract that adequately addresses compensation, work product ownership, and liabilities.

 

Lecture:            The Genealogy Consumer: Who Pays for Professional Research?
Speaker:            Natasha Crain, MBA

In what may be the first genealogy industry analysis of its kind, Natasha Crain has created a market segmentation of today’s genealogy consumers based on an analysis of hundreds of people who have contacted or hired professional researchers. She will systematically discuss each of the 10 consumer segments that make up the genealogy industry: Dabblers, Casual Seekers, Affluently Curious, Targeted Seekers, Avid Hobbyists, Professional Genealogists, Family Connectors, History Preservers, Attorneys, and Gift Givers. Each segment will be discussed in terms of demographics, attitudes, key motivations for hiring a professional, and demands on the genealogist. The findings will be applied to answer the questions: Who are your customers now and who do you want them to be in the future?

 

Track 2 Descriptions

Lecture:             Writing Professionally [Two-Hour Workshop]
Speaker:             Thomas W. Jones, Ph.D., CG, CGL, FASG

Participants will learn technical-writing skills for professionally crafted written products. Genealogical articles, reports, compilations, presentation and workshop proposals and handouts, and other materials will receive emphasis. Through hands-on activities, participants will learn how to structure, phrase, and document their writing to engage readers, communicate clearly, and meet their products’ goals.

 

Lecture:             Publish! And Supplement Your Income
Speaker:             Desmond Walls Allen

Professional genealogists can supplement their income by publishing in print and electronic formats. They can sell their expertise in print, reprint genealogy books, produce new compilations, and resurrect relevant public-domain materials.

 

Lecture:             Bull’s Eye! Planning and Delivering a Winning Marketing Campaign
Speaker:            Heather Henderson

In this hand-on lecture attendees will learn six essential marketing skills to craft attention-getting messages, cost effectively deliver them via print, web, and other outlets, and measure the return. Attendees will learn how to identify the target audience, craft a multimedia message, deliver that message, make the message viral, measure the return on investment and reward the customer. Lecture attendees will receive a supplemental workbook guiding them through the six essential skills.

 

Lecture:             Get Paid For Your Passion: Becoming a Professional Genealogist
Speaker:            Elissa Scalise Powell, CG

Many genealogists, hooked on the thrill of the chase, would like to know more about what it takes to become a professional and get paid for their passion. This lecture explores psychological, educational, and physical requirements for achieving that goal. Since many businesses fail within one to three years, tips are provided to help the attendee evaluate whether this is for him/her and what it takes to be successful. Topics covered include: defining professionalism; adjusting mental attitudes and doing a self-assessment; tips for success; learning progression; continuing education; finding a mentor; specializing; hanging out your shingle

 

 

2009 PMC Conference Brochure

Other Conferences. APG Roundtable. Call for Papers.
Schedules of previous PMC's: 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, 1998.

Home | Directory | About | Publications | Chapters | Membership

Copyright © Association of Professional Genealogists, 1996-2008